Hi, I'm Abby.

I'm an independent consultant and creative director based in New York City with a background in business, strategy, product design, user research, and frontend development.

These days, I’m primarily working with the founding teams of startups or small-to-medium size businesses. Typically, my services are a mix of consultation and execution; I focus on strategy, creative direction, art direction, and the design of key touchpoints such as brand identities, websites, ads, and digital products. Previously, I co-founded a studio called The Couch.

Always happy to meet new people and share ideas. You can reach me at: hey@abbymuir.com.


While at The Couch, I was fortunate enough to work with my co-founders and collaborators on a number of really incredible projects, including:

I donate a portion of my profits from each project. If you are reaching out about a potential project and would like to match my donation, please let me know. Your email will go to the top of my inbox.

These days, I’m reading The Dawn of Everything and the Startupy newsletter.

Most of the time, I’m watching BBC mysteries or Korean dramas, most recently Karen Pirie and Replay 1988, respectively.

I love video games and have been playing a lot of Horizon Forbidden West on my new PS5 :)

I also enjoy modeling for friends and great brands, most recently COA, Moon Juice, and Outside Magazine.