Hi, I'm Abby.

I'm an independent consultant and creative director based in New York City with a background in business, strategy, product design, user research, and frontend development. I've helped launch or relaunch over 40 brands.

These days, I primarily work on a fractional or project basis with the founding teams of startups or leadership at small-to-medium size businesses. Typically, my services are a mix of consultation and execution; I focus on brand strategy, creative direction, art direction, copywriting, and the design of key touchpoints such as brand identities, websites, ads, and digital products. Previously, I co-founded a studio called The Couch.

Always happy to meet new people and share ideas. You can reach me at: hey@abbymuir.com.

While at The Couch, I was fortunate enough to work with my co-founders and collaborators on a number of really incredible projects, including:

• Our Place
• Blume
• Glowbar
• Snowe
• Fur
• Clare
• Parsley Health
• Recess
• FFORA
• Prima
• Recreo San Miguel
• Wool & Oak
• The Wing
• Re:Store

These days, I’m really into: the Earthsea series, After School, Tokyo Girl, Baldur's Gate 3, and collecting y2k Miu Miu and Dior.